Search Engine Optimization or SEO for short is the process whereby one can improve the quality and volume of traffic to a specific website. For a business, this is desirable for a variety of reasons, depending on the type of business one possesses. For a more detailed article related to business please visit Search Engine Optimization and your Business .
As the name suggests, Search Engine Optimization deals with ensuring your website is search engine friendly. This includes making sure all descriptions regarding your site, HTML and Meta tags are specific to the type of product displayed on the page in question. This not only ensures that you will know exactly what you have on the site in question, but so will your potential customers who are searching for you via various search engines.
For a small jewellery design business, SEO can be a very effective and clever marketing tool when trying to save on marketing costs. Optimizing for a small jewellery business mainly involves changing the HTML coding to increase the relevance of the keywords in a search engine. For example, if you have a page where you are selling “sterling silver necklaces with Swarovski Crystals, sterling silver beads and turquoise stones”, your page is more likely to come up in a search engine with someone searching “turquoise sterling silver necklace” if you use a description that includes all of the components that make up the product. This is a case of simple is not necessarily better, and one should try to be as specific as possible.