Tag Archives: jewelry trunk show

Setting Up a Pop-Up Shop: Part 9 – Branding and Packaging

Studies have shown that, on average, each consumer needs to be exposed to a brand or message at least five times before they make the connection and take action such as making a product inquiry or even a purchase.  Therefore, to gain maximum effectiveness in each exposure, you should be consistent with the message and […]

Setting Up a Pop-Up Shop: Part 8 – Signage

Signage is a vital communication tool for any company or designer.  It communicates professionalism and provides a name to the face, so to speak.  If customers are walking by, and want to return later, you want them to remember you or be able to look you up if you’re selling online.   Professional signs can be […]

Setting Up a Pop-Up Shop: Part 7 – Efficient Packing and Unpacking

When you’re pressured by time to pack and unpack your shop, either because you’re working alone or because you little access time to the premises outside of selling hours, efficient packing plays an important role. Do most of your preparation at home, or at your regular store location, and pack your suitcase with trays in exactly […]

Setting Up a Pop-Up Shop: Part 6 – Display Trays, Inserts and U-pins

Displaying jewelry on materials such as driftwood or cushions always looks gorgeous, however, when you want to set up and tear down a pop-up shop, or trunk show, quickly and you factor in transportation time it’s best to use jewelry trays.  They’re stackable and allow for standard lightweight inserts. These inserts come in standard white […]

Setting Up a Pop-Up Shop: Part 5 – Earring Displays

When displaying earrings sometimes you just need height, sometimes you have limited space or a lot of empty table space. There are also times when the statement pieces just won’t fit into standard earring racks.  It’s important to find unique objects that can be repurposed. At this pop-up, I’ve used desktop foldable postcard/photograph holders from Umbra […]

Setting Up a Pop-Up Shop: part 4 – Merchandising Colours

Thin jewelry can become visually lost when merchandised with chunkier pieces. The best way to provide visual impact when you have a mixture of sizes is to group them by colour. Purples, pinks and wines work well together. Likewise, reds, oranges and browns group well. I find that it’s best to create sections with trays […]

Setting Up a Pop-Up Shop: Part 3

When planning a Pop-Up shop that needs to be packed up and transported quickly stackable jewellery trays come in very handy.   These lightweight stackable plastic trays are available in 3/4″ to 2″ depths, and commonly come in black and white. You should use tray inserts to cushion and pin any items to, and they they […]

Setting Up a Pop-Up Shop: Part 2

When merchandising a Pop-Up shop, or even an in-store display, it’s most visually appealing to have a focal point. Working with odd numbers: 3, 5 and 7’s in terms of displays is great for drawing the eye towards your products. Displaying items at different heights also helps to lessen the visual tension in merchandising and […]

Setting Up a Pop-Up Shop: Part 1

Here’s a behind the scenes look at the preparation and execution of a pop-up jewelry store, held for three days in the lobby of a Toronto office tower by Dana Henning Jewellery. The goals for design and packing criteria for the pop-up; must be able to set up and be taken down by one person […]