When merchandising a Pop-Up shop, or even an in-store display, it’s most visually appealing to have a focal point. Working with odd numbers: 3, 5 and 7’s in terms of displays is great for drawing the eye towards your products.
Displaying items at different heights also helps to lessen the visual tension in merchandising and display. This allows each item to stand out clearly instead of two or more products at the same height vying for attention.
If you’re limited to two or four of a type of display, reintroduce harmony by adding something in the middle or in between the items preferably of a greater height.
Dana shares some tips and her experience over the course of several video posts.
Watch part 1 here!