I’m going to share my Instagram Journey with you . All the tips I have learned and the mistakes I’ve made!!! I have built my follower base from 2k to over 40k, organically, through trial and error, and by myself! I don’t have technical training nor was I ever very active on social media before this […]
Category Archives: Tips for Mid Sized Companies
It always amazes me how stark of a contrast in attitude and discipline a successful retailer exhibits in comparison to one who is struggling. The same thing can be said about jewellery designers and also staff…
Successful retailers never take their customers and suppliers for granted. Showing appreciation for your customer is a given and seems only logical. However, treating your suppliers with equal respect as you would your supplier is less common, but just
Before you hire a PR firm, you should consider a few things:
I have written a number of articles about the pros and cons of using jewellery salesreps.
Search Engine Optimization or SEO for short is the process whereby one can improve the quality and volume of traffic to the specific website. For a business, this is desirable for a variety of reasons…
Search engine optimization or SEO for short is the process whereby one can improve the quality and volume of traffic to the specific website. For a business,…
The following guide to running an effective small or midsize jewellery company hopes to provide useful advice on improving productivity, sales, costs, and competition…
A sales agent, also known as sales representative (sales rep, for short), can be a powerful business building partner if there is a good fit between the agent and the need of the designer/manufacturer…
In your jewellery making career at some point you will be tempted to go abroad on a jewellery component buying trip. How do you know it is time?