Category Archives: Tips for Artisans

Setting Up a Pop-Up Shop: Part 3

When planning a Pop-Up shop that needs to be packed up and transported quickly stackable jewellery trays come in very handy.   These lightweight stackable plastic trays are available in 3/4″ to 2″ depths, and commonly come in black and white. You should use tray inserts to cushion and pin any items to, and they they […]

Setting Up a Pop-Up Shop: Part 2

When merchandising a Pop-Up shop, or even an in-store display, it’s most visually appealing to have a focal point. Working with odd numbers: 3, 5 and 7’s in terms of displays is great for drawing the eye towards your products. Displaying items at different heights also helps to lessen the visual tension in merchandising and […]

Setting Up a Pop-Up Shop: Part 1

Here’s a behind the scenes look at the preparation and execution of a pop-up jewelry store, held for three days in the lobby of a Toronto office tower by Dana Henning Jewellery. The goals for design and packing criteria for the pop-up; must be able to set up and be taken down by one person […]

Huggie Earrings – Setting Beads & Beach Glass

Amoracast has come up with a fantastic and easy way to turn sea glass, drilled semi-precious stones and practically anything you want into a pair of beautiful and unique earrings! I’ve used a pair of their prong settings with a loop which you can put through your ear piercing and wrap around your earlobe.  Amoracast also […]

Jewelry Lacquer S.O.S – Part 3

Jeweler’s Lacquer What do you do when your pendant has tarnished and you’re not loving the patina?!? I’d ruined the pink sapphire pendant in a previous video when I dunked a gold-plated copper set pendant into silver blackener and seemed to have totally destroyed it.  By the way, someone wrote in and told us they […]

Jeweler’s Lacquer Experiment – Part 2

Jeweler’s Lacquer  To see whether or not jeweler’s lacquer is effective in protecting gold plating over the copper in our pink sapphire pendant, we experimented to see what would happen when we placed an uncoated pendant and one coated with jeweler’s lacquer in a bath of silver blackener. The silver blackener, used to achieve the […]

How to Protect Plating from Tarnishing – Part 1

Protecting plating from tarnishing is the bane of many designer’s existence! Sometimes you simply cannot replate a piece because it’s been set with pearls or porous stones. This is why each gold plated sterling piece in the Amoracast brand is protectively coated with a high-temperature baking process.  Although we love precious metals and try to […]

Pricing Strategy for your Jewellery Designs – Part 1

Magpie Stash Necklace

There are full semester courses at top business schools devoted to the topic of pricing strategy and from the disastrous Netflix price increase a couple of years back, we know that pricing is…