Monthly Archives: September 2018

How To Use Clam Shell Bead Tips

Clamshell beads are a great way to finish off a strung necklace, we’ll walk you through it and there’s a video below for you to check out! To make things a little easier I’ve put a bit of glue on the tip of the string to create a needle-like tapered end which I’ll string through the […]

Setting Up a Pop-Up Shop: Part 9 – Branding and Packaging

Studies have shown that, on average, each consumer needs to be exposed to a brand or message at least five times before they make the connection and take action such as making a product inquiry or even a purchase.  Therefore, to gain maximum effectiveness in each exposure, you should be consistent with the message and […]

Setting Up a Pop-Up Shop: Part 8 – Signage

Signage is a vital communication tool for any company or designer.  It communicates professionalism and provides a name to the face, so to speak.  If customers are walking by, and want to return later, you want them to remember you or be able to look you up if you’re selling online.   Professional signs can be […]

Setting Up a Pop-Up Shop: Part 7 – Efficient Packing and Unpacking

When you’re pressured by time to pack and unpack your shop, either because you’re working alone or because you little access time to the premises outside of selling hours, efficient packing plays an important role. Do most of your preparation at home, or at your regular store location, and pack your suitcase with trays in exactly […]

Setting Up a Pop-Up Shop: Part 6 – Display Trays, Inserts and U-pins

Displaying jewelry on materials such as driftwood or cushions always looks gorgeous, however, when you want to set up and tear down a pop-up shop, or trunk show, quickly and you factor in transportation time it’s best to use jewelry trays.  They’re stackable and allow for standard lightweight inserts. These inserts come in standard white […]